Boris

This is the concept created for Boris, a clothing brand conceived for a new generation of people with a manifold awareness to alternative fashion and a predilection for ethics, ecology, and physical wellbeing. Boris was looking for a young and ironic identity, close to animal- and human-rights activism. A claim reminiscent of these elements and with a nice assonance with the name was created. All their products are made with natural fibers, fully respecting people and the environment. In addition to the logo, the artworks and designs for the T-shirts, accessories, packaging and paper and online ads for their store in Brooklyn, New York City were created.